Founders
Second-time founders raise easier and exit smaller — sometimes
Serial founders do get better terms; the data on whether they build better companies is genuinely mixed, and the reason matters.
Tanya Brooks · February 18, 2026
Founders is a profile section about the people who started something and then had to run it. Pieces track the shift from building a product to managing an organization, the point at which a founder hires their first executive, disputes between cofounders, and the exits that follow. Reported, not as told to.
Serial founders do get better terms; the data on whether they build better companies is genuinely mixed, and the reason matters.
Tanya Brooks · February 18, 2026
In the post-ZIRP reset, a founder's own salary became a signal investors read before the cap table.
Tanya Brooks · January 26, 2026
The data says a lone founder is more likely to survive early years; a team is more likely to survive scale.
Tanya Brooks · January 4, 2026